Our Logo

Powerful brands have attention value. They are bold, consistent and instantly recognisable. The BAE Systems Logo is the primary representation of our brand. Our Logo should appear clearly and legibly on every item you produce.

Logo dos and don'ts

Use the Logo clearly and once only. This is stronger than constant repetition.
Never attach the name of a business, operating entity, product or programme.
Do not alter or modify the Logo in any way.
Do not replace the words BAE Systems within text with the Logo.

Use the correct artwork

Only reproduce using the approved digital artwork available from this page. The zip file contains the approved Logo variations in a variety of file formats.

Preferred versions

Corporate Red with white letters
Use wherever possible in all situations. On items that do not have a white background this will mean reproducing in two colours (Corporate Red and white).

60% black with white letters
Use when reversing out of black where colour is not available.

Black with white letters
An occasional use when Corporate Red is not available. Use on a coloured background if the Corporate Red does not stand out enough - on emergency vehicles, for example.

Corporate Grey on brushed steel
Used on approved merchandise items.

Polished and sandblasted steel Used for reception areas, the background of the sign is sandblasted steel. The letters are flush in satin polished steel. The sign is flush with the timber panel. The sign itself has a solid 2 -3 mm steel edge frame around it.

Using the Logo in Saudi Arabia When using the Logo within the Saudi Arabia region, it is possible to reproduce it in Gold, Pantone Metallic 8382 (not shown).

For more information

The above information is only a summary of the Brand Standards in this area. Please download the relevant Brand Standards section and any templates or files from the Downloads box on this page. All internal or external communications require sign-off prior to production by your Brand Champion - you will need to allow enough time for this to take place. Any further questions should also be directed to your Brand Champion. Find their details on Managing our brand in the top navigation.