Our tone of voice

Our Company strategy is: 'To deliver sustainable growth in shareholder value by being the premier defence, security and aerospace company'. We deliver this through our Group Strategic Objectives, Business Portfolio Actions and the Integrated Business Plans. The five Group Strategic Objectives are championed by the Executive Committee and apply across all our businesses, while the Business Portfolio Actions are championed by the relevant Executive Committee members and are delivered by the businesses either separately or jointly. Both are underpinned by our Integrated Business plans.

For more information on creating a consistent writing style for BAE Systems publications please download the Brand Standards on editorial guidance from this page.